July 7, 2025

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Welsh Labour Urged to Prioritize Young People and Working Class Voters







Why Welsh Labour Must Focus on Young People Now

Welsh Labour members insist the party remains the best fit for working-class people, but they believe a stronger focus on young people is essential to secure the future. This perspective comes from within the party itself, where younger members express a desire for policies and engagement that resonate directly with their generation’s concerns. Given that over 30 percent of Wales’ population is under 25, neglecting this demographic risks alienating a vital voter base. The urgency is clear: young people face unique challenges like housing affordability, job precarity, and climate anxiety. Welsh Labour’s ability to connect with these issues will determine if it can maintain its traditional working-class support while growing its appeal among younger voters. Anecdotally, I’ve seen youth engagement campaigns falter when they fail to address tangible concerns, so this internal push highlights a critical turning point for the party’s strategy.

What Young Welsh Labour Members Are Saying

Young members of Welsh Labour often share a strong sense of identity with the party’s working-class roots, but they also voice frustration. They want the party to modernize its approach, embracing digital platforms and grassroots activism that meet young people where they are. For example, Carmarthenshire’s Fin Gough and Sioned Cray, who recently featured on Race Across the World, exemplify a generation seeking broader horizons yet deeply connected to Welsh identity. Their experience of traveling for two months without contact with home shows a willingness to step outside comfort zones—something young Welsh Labour members want the party itself to do. This means not just talking about traditional labor issues but also amplifying voices on social justice, environmentalism, and cultural inclusion. Official youth turnout in Welsh elections has hovered around 40 percent, so increasing young voter engagement could significantly impact election outcomes.

How Welsh Labour’s Focus on Youth Could Shape Its Future

If Welsh Labour pivots successfully toward young people, the party could solidify long-term support and avoid the pitfalls seen by other left-wing parties across the UK. For context, Labour’s national youth membership surged by 35 percent between 2019 and 2023, reflecting broader enthusiasm that Wales can tap into. Leaders like Mark Drakeford face pressure to balance traditional values with progressive change, as seen in recent clashes with Plaid Cymru’s Rhun ap Iorwerth about listening and responsiveness. Engaging youth means more than policy shifts; it involves creating spaces for young voices in decision-making. This approach has been shown to boost political participation by up to 20 percent in studies from the UK Electoral Commission. Welsh Labour’s future may depend on making young people feel not just heard but instrumental in shaping the party’s direction.

Q&A on Welsh Labour and Youth Engagement

Q: Why do young Welsh Labour members see the party as the best fit for working-class people? A: They believe Welsh Labour has historically championed working-class issues like fair wages, healthcare, and education, which remain relevant. Despite challenges, the party’s values align closely with their socioeconomic backgrounds. Q: How significant is the youth vote in Wales? A: Youth under 25 make up about 30 percent of Wales’ population, with voter turnout around 40 percent in recent elections. Engaging this group can influence election results substantially. Q: What are young members asking Welsh Labour to change? A: They want the party to modernize communication, prioritize issues like climate change and social justice, and involve youth directly in policymaking processes. Q: Has Welsh Labour’s youth membership grown recently? A: Yes, national Labour youth membership increased by 35 percent from 2019 to 2023, signaling heightened interest that Welsh Labour can capitalize on. Q: What impact could focusing on youth have on Welsh Labour’s future? A: It could secure the party’s long-term relevance, increase voter turnout, and help balance traditional working-class priorities with progressive policies that resonate with younger generations.

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